The more time to describe Your Ideal Client the higher your sales

This week I was talking, or better chatting, with a client about her ideal client. I had myself well prepared and had a list of questions to dive in the soul of her Ideal Client. We started on the top of my list, and I wanted to go one by one till the last question. But although she was enthusiastic in the beginning, she started to share with me “The Ideal Client is complex”. And “This takes longer than I expected”. She understood it was important to know your ideal client, but she preferred to talk about the hair she wanted to sell.

I tried to convince her about the importance to start with her client, before we get to the hair vendors, but I felt she kept her reserves.

Too bad, because I have seen too many women forced to end their hair business because the beautiful hair they found was not in demand. It was fun to talk to the hair vendors, and to order some samples, but this is no market survey. Avoid listening too much to yourself when looking for hair for your clients.

The purpose of the Ideal client template is, amongst other things, to know what kind of questions you should ask to your hair suppliers. Before you start to talk about Brazilian Body Wave short length, you might be interested to know taller length are more in vogue at your market. You can only spend the money once and when it is invested in hair, only a client can help you.

Your Ideal Clients helps to design your hair webstore

The ideal client template can also be beneficial when you design the hair store. When you have a good view on the language, behavior and communication interest of the ideal client, you will be able to design a better hair store in Shopify or WooCommerce.

When your clients prefer images and videos over text, and the success of Tik-Tok and Instagram Reels tells most people do, you should invest in a website with video clips. The experience on the hair webstore should match with the communication preference of your Ideal Client.

The same goes for the platform she is using when communicating. People prefer more and more texting over a phone call. So indeed, it is good to show your phone number on the contact page of the website, but make sure you add a WhatsApp plugin too. Or another texting tool.

Become the best online hair reseller

Know your client, that is the best skill you can have to become a successful online hair reseller.