Why Do You Want to Sell Hair Extensions?
Start your mission statement for a hair extensions company.
Write down why you want to be in the Hair Extensions Business. A reason could be to become financially independent, to make money for your study, to express your creativity. What do you want to give extra to customers in this market, what is your value added to all those hair stores already in the streets or online today? This is the first step to write your hair extensions business mission statement.
What are Your Core Values?
Tell the world, where your Hair Business stands for, a vision statement for your hair extension company. Borrow from step 1 and write down in two or three sentences what your core values are. Here you can talk about quality, customer oriented, attention for your community, product innovation, the environment and charity. This helps your target audience to connect with your hair brand and to build a loyal relation. This is the second step to write your hair extensions business mission statement.
What are Your Goals?
Decide on the position of your hair brand in a couple of years from now. Write down your goals, for example market share, number of clients, earnings, followers on social media. Define your niche, what special place of the market will be yours? Afro American Women who Code? Girls on the campus? Your home state? Finally, how long will it take? Decide about the period it will take you to achieve your goals. This is the last step to write your hair extensions business mission statement.
Hair Business Mission Statement
Now you can write in one sentence your hair business mission statement, for example
“In three years time to sell my re used hair extensions to 1,000 women in the southern part of my state to pay for my study”
Would You Like to Make $ 30.000/month for Only $ 29/month?
Example, Shopify mission and vision statement.
“Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.”
A mission statement or vision statement?
Do not mix up the mission statement with the vision statement for your hair extension company.
A mission statement is a statement in one or two sentences where you write down, the goal of your company and what the company has to offer for the clients.
A vision statement gives, as the word implies, the goals of the company for the medium term. The vision statement is focused on the market, your niche, a clear objective, and a deadline.
An example from Robert S. Kaplan and David P. Norton, was for a large bank: “To have one million online clients by the end of this decade”. For your hair store that could be “To have one new client every day”. This seems not very ambitious, but a client is somebody who pays for the hair, and a new client every day, is 7 a week, 30 a month or 360 in a year. Who will return to buy their next bundle or wig!
You see it is the market they focus on, how to help your market ending the day better, day after day!
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