Use Instagram Advertisements, but not for the whole world
Instagram and beautiful hair are the perfect combination. But you should not use Instagram Advertisements to tell the whole world you are selling hair. Better to keep focus and to aim your Instagram ads to the audience that will respond the best way. In this post I will tell you about the basics of IG ads. In this post, you will learn how to implement strategies to set your Instagram ads plan up for success. You will read how to:
- How to set goals and link them to your Instagram advertisement objectives
- How to make optimum use of Instagram advertisement formats and options
Later we will discuss, how to
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- Consider Instagram Shopping as an alternative
- create your Instagram advertisement and understand the financial part of your campaign (bidding)
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know you are on the right track!
How to set goals to sell more hair on Instagram
It all starts with your ideal client. You need to understand her needs, her pain points and for example the social media channels she prefers to use. This will also add more focus to your content and increase the chance for success.
Facebook and Instagram can be used combined, it is very handy to use the desktop platforms from Facebook and Instagram. This gives you complete control over your advertisement campaigns.
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There is a difference between the followers of your Instagram account and the audience you are going to target with the ads. The followers already engage with your brand, they like what they see, and they are interested to see more of this. With the Instagram advertisement, you aim at new audience. You must decide in what stage of the marketing journey you want them to hear about your hair brand and hair and beauty products.
The marketing journey
The stages of the marketing journey are the awareness stage, the consideration stage, and the decision or conversion stage.
You must define what your goals are. Do you want to increase brand awareness? If you are a new brand, this could be a great way to start. The world needs to know your brand, and not many people will buy from an unknown brand right away.
- to get more traffic to your website
- get more engagement on your Instagram postings or
- do you want to generate new leads for your brand?
For the Instagram Feed Ads, there are 8 campaign objectives available:
- Brand Awareness
- Reach
- Traffic
- Video Views
- App Installs
- Lead Generation
- Engagement
- Messages
- Conversions
- Catalog Sales, and
- Store Traffic
For Instagram Stories, in turn, the campaign objectives available currently are:
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- Brand Awareness
- Reach
- Traffic
- Video Views
- App Installs
- Lead Generation, and
- Conversions
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You should start at the beginning of your funnel, the awareness stage and reach stage. You can test what works and the campaigns are lower in cost and work awesome to increase your brand awareness. This campaign will serve your ad to as many users as possible within your target demographic, your ideal client, and within the restrictions of your budget. It helps when you already start with engaging with followers on your Instagram account. This will learn you what your ideal client likes or does not like and saves you money.
Step by step, how to use the marketing budget
My advice when it comes to Instagram is to start small. And do a lot of testing and learning. When you just start advertising on Instagram, you will need to take time to learn. What is working and what is not. Do not allocate all your social marketing budget to one campaign. First see what kind of advertisements do work for your audience. And always start at the beginning of the funnel. The awareness stages.
What kind of media
You can use various kinds of media with images and videos to tell the story of your hair brand and hair pieces.
- Still Photo
- Carousel
- Video
- Stories
- Leads Ads
Still photo
Enhance recall and recognition by making sure that your ads reference your brand using the same color palette, photographic style, or by using the same design elements. For your audience there should be no difference between the color of your logo on your website and on the Instagram ad. Do not forget to tell your audience what you expect them to do. Make sure there is a clear call to action! But be aware, nobody likes ads. Make sure your photo does not look like an advertisement. Make it look natural, but still seduce your audience for action. When you use text on the image, keep it to no more then 20% of the image. Again, Instagram is a platform that is highly visual, too much text might make people to scroll further to quick.
Use different kind of images, a great way to break up a monotonous feed and vary your content is the use of an inspirational quote’s. Do not make the campaign look like it is made in a factory. Make it look every image is hand-picked.
Instagram image ad dimensions and guidelines:
- Recommended resolution: 1080×1080
- Recommended aspect ratio: 1:1.
- All file formats should be either JPG or PNG.
- All image files are 30MB max.
Video
Video can be a challenge to produce. Because videos are favorited above images by the platform, make sure you have some movement included in your campaign. Think, some people do not use sound when they watch video. Make sure the video can be understood also without sound.
Instagram video ad specs
- Recommended resolution: 1080×1080.
- Aspect ratio: 4:5.
- Recommended video formats include MP4 and MOV.
- Max video size for all formats is 30GB.
- Max video length for all formats is 2 minutes.
Instagram Stories allow more room to experiment
Instagram Stories allow users to post at a higher frequency without over posting and clogging up the main feed. Stories are all about authenticity — they typically feature less-polished, more organic images and videos. Stories can be a little rawer, experiment with it.
The next post, let us talk about the financial part
The idea behind this post is to share the basics behind an advertisement campaign. Keep this in mind when you plan a successful Instagram Campaign. In the next post we will talk about the financial part, how much you must pay to get the best result.
