How to decrease Hair Store Cart Abandonment and make more sales
When visitors have finally found and trusted your store, all they must do is to add the hair bundles or wig to the Hair Store Cart, make a payment and both parties are happy. Nice, but in a lot of cases people will abandon the hair store cart and leave your hair store with the hair in the cart. Why are people so mean to you and what can you do about it?
Let us work on a strategy to decrease hair store cart abandonment and make more sales! But first I thank Clarethakurse for the image of the beautiful hair.
What is Hair store cart abandonment
While your visitors browse through your hair and beauty store, they can add the products they like to the shopping cart. This is the first step for your clients to getting the hair they like. When they shop instore, they hold the hair pieces in their hands or shopping cart. In a way, it is theirs. But when shopping hair online, your client adds the hair to the cart, and they only see on the top of their screen the products in the cart. Sometimes the amount or the number of items. That is not the same as holding these gorgeous Raw Brazilian hair bundles. This physical difference makes it easier for your visitor to leave your store without completing the purchase. This is one of the reasons for a hair store cart abandonment.
There are more reasons.
Why do people abandon the shopping cart?
The shopping experience should be as simply as possible, with absolutely no surprises.
Test the shopping experience
On a regular basis test the shopping experience on your hair and beauty store. Purchase something yourself and be critical for every step of the buying process. But also ask somebody else to buy on your online store. Sit next to her and check if she is doing what you expect her to do. If she hesitates, you made an error! Do not try to influence her, because you will not be able to sit next to your clients. Write down what you see and hear (” what is this for?”), be open for all you hear and see. Check how the site works on mobile and desktop. Is the site accessible for people with a visual limitation?
Afterwards go through the notes and identify quick fixes and the ones you might need an expert help. Solve the quick fixes and make an appointment with the expert for the more complex issues.
The classic reason, shipping costs
When people buy stuff, they have a budget in their mind. They want to pay as much as their budget for the hair, but not for other things like shipping or payment charges. When by surprise they see they must pay $ 10 or any amount for shipping, this is new information. They will recalculate their decision. And that might lead to the decision not to buy your beautiful Peruvian hair, but to see if a hair store near by is cheaper. Goodbye deal!
Of course, you can charge shipping, especially when it concerns small items like $ 10 eye lashes. But make sure these expenses are well communicated. When your visitor sees the product, make sure she is also aware of any shipping expenses that apply. Avoid unpleasant surprises!
Red tape, the creation of the account
When your client will do the payment for the hair, her payment provider knows the address and other contact details. Now she must add all this information again. Although most browsers, like Chrome, Edge and Safari will remember most of the questions asked. Check if you can offer PayPal express checkout, to ease the payment process.
Payment security and options
Add as much as evidence about payment security to your hair store. Nobody likes to give money without being sure you get the hair your ordered. Your visitor might have the funds on a specific payment provider and prefers to use this one. Do you offer enough payment options? Think of the possibility to spread the payments.
Others are cheaper
Online shopping allows your clients to compare prices in the easiest way possible, add the hair you like to the shopping cart and start comparing with other stores. Especially if there is no doubt about the quality, this is a very comfortable way of shopping. It helps if you do not sell Brazilian hair, but your own brand name. Or to use unique bundles, different from what others offer. But always keep an eye on the competition, what are their prices and can you beat them on the conditions.
Return policy, customer oriented enough?
What is mentioned about shipping expenses (no surprise), goes the same for the return and refund policy. Make sure the policy is not making everything impossible. You sell quality hair, and your return policy should support this. Of course, no need to take back every single strand of hair, even when the client has altered it. Find the right balance between the trust your client deserves she can get a refund when something goes wrong, and your business.
How fast are you?
Customers are more and more used to next day, or even same day delivery. Sometimes they decide short for the weekend the hair they prefer and want the hair the next day. How are you organized? Do you have enough stock at hand to make that work? If ordered before 1 pm, the next day delivery possible? If the client feels she must wait too long, she will switch to other suppliers of her hair.
Improve the user experience
Check all these items and see how you can improve the online experience of your ideal client when she is ready to buy your hair or beauty products. The next post we will take a deeper dive into how you can reduce cart abandonment, with more technical support. Keep an eye on the website or sign up for the newsletter.
