Get more impressions on Google for free!
When you launch your hair or beauty store, you want your clients to find the online store. This is the only way people can see the products you offer, read your amazing blogpost, or purchase the hair. The expressions “First impressions count” is also true for your webstore. Both for Search Engine Optimization, or SEO and for your users who land on your webstore.
But how can you influence these impressions? How can you work on “title impression seo? “, the SEO tricks you can use to get more impressions for your webstore title! How can you get your hair webstore in the results of Google?
Let first see what impressions are for Google.
What are impressions for SEO?
When you start your hair store, I recommend activating Google Search Console. A great, and free tool that helps you to discover why people visit your hair and beauty webstore. Now, you will be able to see the keywords people use to find your store. For example, “Island Curl 3 pack bundle deal”. When the search result for this search is included on a page of Google search, it might count as an impression.
Google describes an Impression, for SEO, as:” A link URL records an impression when it appears in a search result for a user. Whether or not the link must be scrolled into view or otherwise visible depends on the type of search element that contains the link, as described later.”
Suppose your user is looking for “Island Curls”, in the search engine, Google or Safari, she types” of Island Curls”. On her screen she will see:
The title is: “Virgin Remy Island Curl | 3 Pack Bundle | Easy and Affordable “.
When this result is part of a page containing this result, even when the result is not scrolled into view, Google will count the result as an impression. So, it is good news, you showed up on a page people viewed, but it got have been better if your page has seen by users.
The impressions of your hair store are the first metric you can follow, and more important influence, of the website. You can see in the search result; your title is used by Google to present your page in the search result. You can, or better should, write your title in a way that makes it logic for the search engines. And easy for users to scan the message. This all is part of the metatag. The metatag contains information on your webpage that gives information about where the page is about. The product description is not meta information, because it contains information about the Island Curls you are selling.
As said, Google uses the metatag information to create the snippet in search results. The metatag includes <title> and <description> elements. The <description> is the more detailed information for the user to understand why she should click on the presented search result. These two elements, the <title> and the <description> should be attractive, and unique for every page of your website.
You prefer a professional client friendly online hair store?
Some tips for a good <title>
You can use Yoast for your WordPress and WooCommerce hair and beauty webstore, and special SEO section at the end of your Shopify product page. Or if you feel confident with a little bit of coding, you can add the meta information direct in the HTML page.
The <title> is the first a search engine and visitor would see about your web page if they performed a search.
The best thing is to write a short sentence with the most relevant keywords. The sentence should show content and purpose of the page.
4 tips for the best <title>:
- Always add your title tag in the <title> section (Yoast and Shopify will take care of this)
- 2. Optimal length for the title tag (55-64 characters but below 60)
- 3. Important for both search engines and visitors
- 4. Important keywords within the first 8 words
The optimal format for your hair product <title>:
Use an order like this:” Primary keyword – Secondary keyword | brand name “
How to write the title
- Add modifiers to your title tag, like: How to | The current year | Review| Best | Tips | Top| Find | Buy | Easy
- Embed long tail key words in the <title>tags
- Add numbers to your <title>
- Start title tag with main targeted keyword
- Don not stuff keywords, do not overdo the use of keywords
- Every page should have unique tile tag
Example
Four examples:
- Homepage
- Welcome to Yvie’s Quality Hair and Supplies
- Quality Hair and Supplies, your online hair store
- Beautiful Island Curls | order online = next day delivery
What title you think works best?
Indeed, number four, “Beautiful Island Curls | order online = next day delivery” is best
When you write, please realize: People do not read, people scan text!
- Do not use keywords more than once in the title
- Use characters like {} or | to make text more readable
- Put a CTA in the title, stimulate to ask for a click
Always check
After you wrote the title, check how the title will appear on the google search page. Will it be clear for the reader? Need some help, have you been thinking about our all in one hair business package plus coach service, tailor made support for your hair business..
