My advice, be careful with sew in body wave
A new visitor on your web store goes straight for body wave. For a long time, she wants a sew in body wave and your Brazilian hair is just what she needs. The Brazilian 14 inches are little more expensive than what she had in mind, but she feels in love and can not wait to sew in the body wave.
Your product description for the 14 inches of Brazilian Body wave, tells about the lengths, the weight, and the colour, and you even added information about the shipping. This should be enough for your visitors to buy your Brazilian weaves.
And it works, because your visitor buys three bundles of the 14 inches of your Brazilian Body wave, plus a closure. With a smile you prepare the order, always good to see a first-time visitor turn into a client.
Happy client turns into very angry woman due to the sew in body wave
Your client was pleasantly surprised, not only because she received the parcel with the hair the next day, also because the hair looked so nice and even taller than the 14 inches she ordered. She left a comment on your Instagram account, your hair was the true love for her she has been looking for so long!
She will recommend you to all her friends! You are so happy, and you know the extra money you invested in the beautiful case and the express shipment was worth every penny. This client will bring you a lot of business! You love it when your clients are happy.
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What did you forgot to tell about the 14 inches Brazilian Body wave?
But two weeks later, you receive a not so nice e-mail message. Your client who bought the 14 inches Brazilian Body wave, was no longer happy. She shared with you an image of the sew in body wave and it looked awful. It tangled and did not look like the hair you sold. This was bad, very bad hair! How come?
You are sure you can trust your wholesale supplier; you are in business with them since you started your own hair store. There should not be any problem is to sew in body wave! What went wrong?
You pick the phone and call the client. This unhappy customer keeps you awake at night, and you want this mystery and misery out of the world a.s.a.p.
These calls are never nice, it takes you a lot of patience to first calm down the client and to ensure her the reason of this call is to get her good hair again.
After some time, when your client has off loaded all her frustration on you, and she told you she still has the body wave sewed in, she is ready to have a normal conversation. She tells about her stylist, the best there is, and how the hair got from bad to worse over time.
You asked her how she maintained the hair, and now you start to understand where the bad hair comes from. Your client has never thought to give extra care to the hair. She was a person that easily sweats, and she had a lot of stress at work and with taking care of the kids. Not much time to comb the hair, or to wash it good and to rub the right conditioner.
For you, everything is clear, your client did not realize the sew in body wave needs the proper maintenance. Without hair care, this beautiful 14 inches of Brazilian Body wave hair of course will turn into bad hair.
But when you explain your client how to take care of the hair, she gets angry again. You never told her this before, nor did your web store mention the need of care.
The hair care was for you a normal thing, but your client was not aware on how to take care of the hair. The right advice, at the right moment would have kept your client, happy with her sew in body wave.
How to keep your clients happy
It is good to share with your client the details of the hair they want to buy and how long it will take before they will receive their hair. But you also should invest some time to explain well the best way to take care of the hair. Add to the product pages a link or some text to remind your client about the best way to take care of the hair you sell. If possible, add the recommendations also on the tags for the hair, so your client will not miss your guidance on the hair.
Do you inform your clients about how to take care of their sew in body wave, leave a comment?
