Why an about us page, is never about you!
Every website has an About Us page. A page more people visit then you would expect. But most of the About Us pages do not tell anything about you! They share a very abstract story with the visitor. They deal with everything, except about who you are. You miss sales opportunities with a poor About Us page. Read how to use the About Me page in your favour and sell more!
What is the purpose of an About Us page?
The whole world can visit your store if you are online. Not only the people, who live in your village or city, but the whole world! This is one of the biggest advantages of having an online store or web site. But as they say, it is not about who you know. It is about who knows you. For this there is the famous About Us, or About Me page.
On the About page you can give an overview of:
– what your business is about,
– to introduce you as the founder and
– to provide some more information about what your visitor would like to know.
Remember if your store is growing, you will have more and more people visiting your site. People who do not know anything about you. So, the more strangers who you visit you, the better you do!
Free organic traffic to your site
A good, well written About Us Page drives free traffic to your site. It will have all the key elements of your store, so people who are searching the internet for a specific product will find you. First, they will read about you, when they like you, they will browse your site for more.
There is proof that people are engaging more easier with people they like. So, if your About page tells more about you, the chance they will connect with you is bigger. And a connection, might lead to a sale!
The Hair Industry is all about trust
What I see as one of the biggest problems in the human hair business is the lack of confidence. If you buy hair online, you never know what you will receive in your mailbox. You can pay thousands of dollars to get grade 10 hair and end up with a loss of the same amount and a few kilos of bad hair. Hair you can never sell!
This makes the About Us page so important. It gives you the opportunity to gain trust. The people who visit your web store, can read all about you. Share some supporting links to your social media and other relevant links. Link also to your flagship products. Products that will convince the visitors even more you are for real.
Thanks to Iphy for the image
What Call to action on your about us page?
Okay, once people visit your website you want them to engage. Most people need to visit your store seven times before they will buy from you. So why won’t you help them. Place a opt -in for your newsletter on your about page. This will help you to build a strong relationship and turn them into clients without any extra effort. Except to write and send out a newsletter.
What to share on your About Us page
Problem solving capacity
Of course, you will introduce yourself. But the visitor wants to know if you are the best hair salesperson in the world who can help her or him. Share some of the solutions you had with their successes. No need to include all kind of reviews, or before and afters (but you can link to these pages). Make sure you share the intention to solve all the problems your visitors might face.
Who is the person trying to sell you something?
It is great a lot of people ship big amounts of money, without even having seen the face of the person they pay the money to. After sending they money, they are focused on the track and trace info and their mailbox. Waiting for the parcel with the products they ordered to arrive.
It would have given some more trust, if they know who the person is, they are dealing with. So, why no image of you, with your own hair installed? If they make a video call, they see the same face and have more confidence.
Tell me about you!
Check your own about us page and see if it tells about you and what you can do for your ideal clients and visitors.
If you need help, feel free to share your about page in the comments below. This way I can help you for free with some suggestions. This gives you also an extra back link to your web site, what is always good for your rankings!
