Sell Hair Everywhere, thanks to the best Channel Sales Strategy

The right Channel Sales Strategy will help you to sell more hair and beauty products, because your products will always be there where your client is. Thanks to your Ideal Client template, you know where she is looking for information about her hair needs. What a petty if she finds an awesome Facebook posting with your hair, but you do not sell the hair on Facebook! She must switch over to your website. 80% chance you will lose her and thus miss a sales opportunity! That is so painful. But no worry, select the right channel sales strategy and you will never lose a client anymore!

You Know Your Client

When you defined the people on the hair market in need of your hair, there is a good chance you used the ideal client template. This template helps you to describe the client you have the solution for her hair needs. You know her demographics; like age, location and some background stuff as family and job. Or hobbies. The ideal client template will also tell you where your client is looking for information that helps her to find the hair she needs. This can be with her friends, on Facebook, the mall, Instagram or blogs. Everybody has her own preference to search for information.

You already use this insight when posting new arrivals, or a post about the latest trends of hair. You know that you must be where your Ideal Client is. Every time when your client goes online, or when she visits the mall, your tailor made message is waiting for her. By doing so, your hair brand will be automatically connected to the solution she is looking for.

For example, she likes to watch images of celebs with the latest hairstyles. Well, you have some posted on Instagram, because you know she uses Instagram a lot. She wants to read about how to maintain artificial hair. She will find you and your brand mentioned in a blog post, because you know she likes to read blog postings. That makes you the expert she will turn to if she has a question.

If she is on Instagram, sell on Instagram

So far so good, this is nearly as good as the art of the deal. But the next step is to make sure your client can not only find the information she is looking for. You also want to help her to buy your hair regardless where she is. If she likes your Instagram post with a smile, she is ready to buy the hair. You must be sure you have a link or channel that will allow her to buy from you at the place she is. This is called Channel Sales Strategy. A strategy where you make sure your clients can buy hair at the place and time, when they are ready to make a purchase. No risk you’ll miss a sales opportunity anymore.

How to make the Channel Sales Strategy work for your hair brand ?

I recommend you combine the Ideal Client Template and the Shopify Sales Channels option to never lose one single sale anymore. Or better to increase your sales. The ideal client Template is part of the How to Sell Hair Extensions all-in-one hair business package, together with a mentor and a handy guide to set up your business.

Shopify has many options to link various channels. Today you can link your Facebook, Amazon, Pinterest, Instagram and messenger application with Shopify. And of course, your own blog. More options are available thanks to outside developers.

Imagine your client will not only see your brand when she is looking for a hair solution, thanks to the Channel Sales Strategy she can also buy right away.

If you leave a comment below this post, I will mail you, for free the Ideal Client template. This way you can see how the all-in-one hair business package can help you start selling. If you are ready to start selling, I recommend checking for the free trial of Shopify to make your channel strategy work!