Video, or movies deliver the most engaging content, and are seen as the best medium to show the beauty of the hair you are selling. Learn how to sell your hair extensions on YouTube.
Draw the attention for your video using a picture
To survive, our brains are trained to make decisions what gets our attention in seconds. When we all lived in the mother continent, Africa, this was the difference between eat or be eaten. To be honest, times did not change that much. Now it is the difference between selling hair or keep on dreaming. You need to make sure, your marketing message gets the attention. If not, nobody will ever see your gorgeous hair.
The thumbnail, the first impression
Make the thumbnail, the image that YouTube will display before people click on it, outstanding. Try to make something special out of it. The thumbnails should be an introduction of what the video will be showing. If there is a mismatch between the video content and the viewers expectation; they will bounce away before they will understand your message. If you want to know if the thumbnail you picked meets viewers expectation, check the drop-off of viewers in the first 10 to 15 seconds of your movie.
The thumbnail should inform the viewer about your brand. If you already have loyal followers and clients, they will be much more interested in your messages. Often before they will click on the message of the competition, unless they are not happy anymore.
Please, make sure the resolution of the image you use for the thumbnail is high enough. You must avoid blurry images. Check how the images look at the various devices, like smartphone, tablet or laptop.
You title should be short and telling everything, or at least make the viewer curious about what you are going to tell in your video.
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Drive your viewer to desirable action
Great your video is being watched, but you produced the video with a goal. Do you want:
to grow your YouTube channel (subscribe!)
to increase the watch time, which gives your channel a higher ranking
an interaction with your audience
your viewers to visit your website or hair blog.
YouTube helps to drive action from the viewer. These calls to actions are the reason you have published these videos.
YouTube works with cards to:
– promote a video or playlist,
– promote another channel,
– encourage viewers to participate in a poll and
– guide them to your website or blog.
Using the cards help you to get messages on the video that will encourage the user to interact.
You can also edit your movie before you upload the movie to YouTube. Using an editing app will give you more freedom to place your call to actions in a more creative way.
Experiment until you have the best performing video
Producing movies is one of the most creative ways to share your marketing message. You can experiment with how you play the movie, portrait (with black fields on the left and right side, more or less colours and much more variations).
Because every business is different, and every audience is different I advise you to experiment. To see what kind of production has the highest level of engagement.
No need to re produce the Titanic
Your video does not have to entertain your audience for a very long time. Although there are videos of one hour and more, but these are most often instruction videos. For example with the aim to build a website from scratch to the launch.
A short video per topic allows your audience to be selective in what they want to watch. Because of this their engagement will be higher as they choose themselves to see more about the topic.
Do not forget
After you published your video, you need to promote your video. Use all the channels you have available. Like Instagram, Facebook or twitter to tell the world about your latest video.
You can also include your latest release in your newsletter or embed it on the blogpost.
The more channels to share your video, the better. You can even integrate your Youtube channel in your Shopify Hair Store.
Neither should you forget to add the right key words. YouTube is one of the largest search engines, so make sure people will find your story.
Ready to Sell Your Hair Extensions on YouTube
Let me know if you are ready to post a YouTube movie to sell your hair. So I can promote you too!
