This post will show you how to successfully sell extensions in a crowded market. Let’s start with the news you already know. You are not be the only one selling hair extensions and beauty products in your town or online. You need to be different from the competition, the other stores. This post will give the good news. It will teach you how to be different and to attract new clients you can sell hair or beauty products to.
Do not follow the crowd, be unique!
To be different is not that difficult, first of all be yourself and do not copy another brand. You can be different by the way you offer your services, or by the kind of people, your potential clients, you target. Being different from the other stores offering hair extensions will reduce the number of shops that want to sell hair to your clients too. This will increase the chances of a successful hair sale. If you are different from the rest, the bigger the chance your potential clients will find your store and place an order. Especially in a crowded market.
When I explain the above to my clients and visitors, many respond with the fear they will lose opportunities. They fear by not selling everything to everybody will reduce their turnover. But reality and experience shows this is not the case. In today’s world of the Internet there are no geographical boundaries. If you target your hair market with the right service, or the right audience, you will have a huge market potential.
But, please, if a client does not fit with the market you decided to focus upon and still wants to buy your weaves or wigs. Do not turn them down, but use this opportunity to sell and to revise your market strategy if profitable.
Why should anybody buy your hair?
Okay, I already mentioned you will not be the only one selling hair extensions and beauty products. The hair market is often a crowded market. So why do you think people should buy your hair?
You are having hair YOU love. You are the person who need money to pay YOUR bills, or because YOU like yourself, is not enough. You will only sell hair extensions if you bring value with your sale to the person who has certain needs and is looking for hair to buy. And this value differs per person. Value is not always expressed in money. It represents the money somebody is willing to spend in order to satisfy their needs.
You need to find out what drives your potential client to buy hair extensions or wigs. If you know what the reason is your potential client wants to buy hair, you can offer her hair and services at the right conditions. Think of price, texture, delivery time etcetera.
If you are able to prove, you understand:
- the needs and
- challenges
people face in buying hair extensions you position yourself at the right place. There where potential clients want to talk with you about hair and buy hair from YOU!
Why you should never talk about problems
Allocate space on your website to share your experience and problem solving capacity. It is nice if you understand the problems people face buying hair. But you will only convince them to contact you if you have the solution for their problems. Therefor you should not talk about the problems. Talk about the solutions, and how your service offering is the best answer to these problems.
TIP: Add a blog section to your website or store to broadcast your experience and problem solving skills.
What kind of knowledge should you show, or what kind of topics should you think of to address.
- Understand hair! You need to demonstrate you understand artificial hair and how it interacts with real hair.
- Offer hair you and people are familiar with. This gives confidence.
- Proof you have enough means to not only offer the hair on your website. But also actually deliver the hair extensions asked,
- Testimonials, testimonial and testimonials. Please share any successful purchase, any happy client with the rest of the world
The last topic is crucial to convince people you are the right shop to order their hair. Use social media to distribute your happy clients.
Do you want to earn your money by selling hair?
How to bond with your clients
People are social animals, they like to belong to a group and being part of a group makes them feel better. If people feel good, they are more willing to work together or to accept an offer made by somebody that belongs to their group.
You can help to create a group where people feel good. Create a brand that appeals to the world your potential client wants to live in. If your client likes a glossy world, create a brand with a shiny expression. If your clients are coupon and discount lovers, make sure you have enough signals on your website with the word “discount”.
In the hair business you as CEO or owner are most likely to be the one that defines the culture of the company. If you work together with your mum or daughter, your culture will be determined by the unique relation of a mother and daughter, for example. You can not fake a culture. Culture and thus the personality of the store is 100% who you are and where you stand for. This culture will be felt in every process of your company. From the website design to way you handle the phone calls.
Think about the following examples of the culture of your store:
• formal or informal,
• enthusiastic or considered,
• risk-averse or experimental?
Be yourself and sell yourself
Next to the culture of your store, you should think about the principles of doing business.
Think of the main principles of doing business and do not be the precautious. Stay away from generic principles like, we put our customer first. It is important to act with your customer in mind , but all hair stores have the principle to put the customer first. Think of principles that make people connect with you. Like we care about our community and we donate 10% of your purchase amount to the local community or something like that.
Finally, the style of your hair extensions website
Now it is time to visualize the value you bring to your customer. The culture and principles in terms of logo, color, typography and tagline.
Make sure you align include in all marketing material you have, like :
- website
- social media
- printed material and
- advertising
Launch Your Hair Website
Are you ready now to launch your online hair store? No, please leave a comment with your questions. If you are ready, so I recommend a Shopify Partner’s hairstore website/shop.
A Shopify Partner’s website is able to answer the four most common questions you should ask before starting to invest in a hair website:
Can this company deliver on time and within budget?
Do I feel comfortable working with this company?
How will this company approach the project?
Why is this company different from the others?
