What are the beauty business opportunities in Ethiopia?
Imagine the impact on the population, now fashion brands, like H&M, Guess, J Crew and Naturalizer have already established many fitting centers in Ethiopia. Ethiopia could be the new China of Africa. We all have seen what happened with the middle class in China. This middle class likes to spent money on themselves. Cars, mobile phones, but also more beauty and hair products and treatments. Great Beauty business opportunities in Ethiopia are around the corner. All you need to do is to be the first on the market place! The workers in these fitting centres, will not only have more money to spend. They will also bring more knowledge and questions about the latest trends on fashion and beauty in Ethiopia and the rest of the world.
You can benefit from this evolution. By educating these new consumers. Start a beauty or hair blog or vlog. Start selling on and offline beauty and hair products. And import beauty products to accommodate the growing number of beauty and hair stores or salons.
Know the market in Ethiopia
Regardless what kind of business you want to start in Ethiopia, you need to understand the market. What kind of people in Ethiopia need what kind of services and products? What are the specifications they are looking for, how much money can they afford? What is the competition. You might come up with a great idea. But you shouldn’t be surprised somebody else, in another village or who lives in another part of Addis Ababa might have a similar kind of idea.
Turn around and look for the available products.
If you understand the market and know what kind of products your potential clients are looking for, it is the right time to contact suppliers. Now the close relation between China and Ethiopia is again beneficial. There is a growing trade between China and Ethiopia. Contact 10, 20 or even more Chinese or Indian suppliers, ask them about all you learned from your market survey. You know what you clients need. Or contact us for hair or hair samples.
Start making money without cash in Ethiopia
Now comes the fun part, you can get yourself a meaningful place on this growing market, without the need to invest. A risk-free start can be to share your experience, your knowledge and views of the beauty and hair trends in Ethiopia.
Start a blog or vlog and share your information with your audience. Recommend products and get paid for the recommendation. Get income from products you refer your visitors too.
See post on how to start a money generating hair blog
In the meantime, you will grow yourself an audience that will follow you. They will start to see you as their single point of expertise about beauty and hair issues.
They will share their concerns and questions with you, and you can use this free information to understand the market and the beauty business opportunities in Addis Ababa, Gondar, Mek’ele or Adama.
If you grow the number of followers, you will receive a higher income from referring the products.
The next step, selling hair extensions in Addis Ababa or Gondar
Now you can start making money using your name and fame. People trust you because of the news and information about beauty and hair in Ethiopia you shared with them. You can turn this confidence into money, by start selling beauty or hair products. You can sell in a store or salon in Addis Ababa, Gondar, Mek’ele or Adama. Selling your hair to customers in need of 3 to 5 bundles of hair and a closure. Or open a salon, or even better combine the selling of hair extensions with the install.
You can also reach a bigger audience and sell online, sell through Facebook or a website. Now you will find your customers also in places like Hawassa, Bahir Dar or Dire Dawa. In other words, you can sell to the whole country.
Become a hair wholesale supplier in Ethiopia
You can also opt to become a hair wholesale supplier in Ethiopia. If you have a reliable source for the hair. Synthetic or human hair. You can start your own hair business providing hair to resellers and salons in Ethiopia.
What ever you do, I recommend writing a business plan and to go step by step. Do not risk your money.
Would you be interested launching your own business and to take your part of the growing economy of Ethiopia? Leave a comment below and I will help you!
Hi Dear,
yes! I have graduated from university in marketing management. And I want to start my own business.
Regards,
Nardos T.