When you combine marketing actions you get better results! 1+1=3

Make Clients Buy Your Hair Extensions

Imagine you offer the finest quality of hair, at the best price and in all available colors and textures. But the sales lack behind your projections! What can you do better?

You are not the only one with lacking sales, because you are not the only one selling hair or wigs. To help you increase your sales here you can find 10 simple ways to make people visit your store and buy your hair extensions..

In this post, you will find the 10 best ways to promote your hair and your hair salon, and thus to increase your sales. Okay, let’s start with the 10 ways boosting your hair extension business!

1. Wear your hair!

You know, seeing is believing. People who see how beautiful your hair is after installment, do want to buy your hair. So, if you have a salon, why don´t you wear your own brand of extensions. Make people ask for the hair you wear.

But what if you do not have a salon because you only sell hair online? No problem, wear the extensions and get some great pictures. Consider arranging a professional photo shoot to be sure everybody can see the beauty of the hair. Make sure you place some pictures on your website or social media. Make sure to rotate the pictures every now and then. This will make people visit your store and buy your hair extensions.
To wear the hair is a great way to display your hair extensions. You can also add a special collection on your online store. Show your own style as hair extension products online. Let your visitors browse through the Brazilian hair, the Peruvian and your own private collection. Inspire them with your own style. A great way to promote your hair business.

2. Printed Media

If your budget allows get your salon or hair business in some magazines. Be sure you have a clear picture of what your clients like. Make a client profile to discover where your clients like to go to and what kind of magazines they are reading. We have an article about this with eight questions to prepare this profile. Make sure you have a business and marketing plan so you will only spend the money you can afford.

The great advantage of printed media, like a local newspaper or magazine is people can be viewed repeatedly. Your potential client has the opportunity to study the ad of your wigs and hair bundles at hers leisure.

How to advertise hair business?

You can write a story about the hair or styles as an advertorial. That is an advertisements interjected into editorial content. The content matches the rest of the media in form and style so that they don’t look like an ad in an obvious manner. This way you build authority and credibility with your reader, and this is what helps to get sales. Trust in your hair products.
A leaflet, or flyer, is also a great example of printed media. The leaflet is usually much smaller than a magazine in size. A perfect way for your ideal client to keep your hair brand in mind. Keep it at two to three-fold glossy sheets with your best hair photos and necessary information about the hair or wigs. Do not forget the necessary contact information. This type of print medium is generally distributed at hair and beauty events such as expos, pop up stores, or permanent stores. You can also consider to create a digital edition, to share via your newsletter.

Too expensive to advertise your hair business?

If you have a limited budget and you like creative solutions, why not create an advertisement with another beauty business? What to create an awesome advertisement, together with a shoes and bags brand. This way you can show how gorgeous your wigs will make the model look, with these shoes and bags! Your client will see a combination of beauty she can hardly resist! You will have a double effect, at half of the price.

3. Online promotions

Regardless if you are on the internet or not, there are various ways to promote your business online. Make sure your website will sell your hair extensions. Display before and after pictures (in a rotating banner for example) and share client reviews. Promote your business on special websites for beauty salons or hair extensions.

4. Email marketing cheap but proven to be the most effective

If you do not want to spend too much money, but wants to get as close as possible to your clients and potential clients, why not using email marketing. Build up an audience by collecting names and email addresses and send emails on a regular basis to keep in touch with your clients. Or if you have a special event, like season sales, a new product introduction or an update of your website. Sometimes for less than a cent per subscriber you can bring your message right to their smartphone.

Newsletters belong to the core of your marketing strategies for a hair extension business. Your marketing strategy should include the sign up, the moment clients are interested in your products and want to share their name and email address in exchange for valuable information. Create a marketing campaign calendar to plan the newsletters in advance and to get your audience in the mood for your next big offer. You can not only promote wigs, hair and other products, you can also share a link to your latest blogpost with hair and fashion trends.

5. Party and do business at the same time.

Do you like to party? Your clients too, so why won´t you organize a hair party. You can organize the party also around a wedding or prom. This will allow not only the bride to look at her best on the day of the wedding but everybody around her. Off course maintain the social distancing and hygiene guidelines where possible.

See this video for more information on a hair party.

6. Colors sell

Make fun. If you can offer hair extensions in various colors, why not offering clip ins for specific holidays. Like green for St. Patrick’s, Red for Valentine and orange and Black for Halloween, or use the colors of the favorite teams in the super bowl. This will bring you not only some extra sales, but it will give you some extra name recognition also.

The 32 most available colors on the ring are: (#1 – #1B – #2 – #4 – #6 – #8 – #10 – #12 – #14 – #16 – #18 – #20 – #22 – #23 – #25 – #26 – #30 – #27 – #60 – #350 – #613 – #lila – #33 – #99j – #Rosa – #Pink – #Bug – #Blue – #Violet – #Green – #Turkis – #Red)

7. Who has the youth has the future.

Invest in the future! If you target for teens you invest in an audience that has the potential to become a very loyal client base. Teens do have money to spend and if not, they will find a way to let their parents help them. They will love to learn everything about hair extensions and how to get a great make over thanks to your hair. Organize special events. Check at the local high school or college to know they events they have planned so you can use these to contact their students. Which girl doesn’t want to be the star of her first high school party! And you can help them to be this star! You can also offer some free extensions to the captains of the high school cheerleaders and dancers. Many girls will follow them …. to your shop!. A great way to make these clients buy your hair extensions or weaves.

8. It´s raining men

Do not forget the men. This is a growing market. Once a man has fell in love with his new full head of hair he will be a very loyal customer.I have a full article about this attractive niche market. Be the first to enter, make them buy your hair extensions and grow your sales!

Men can also help you to market hair extensions. When they have a partner, you could aim at men to help them to give a gift that shows he really understands her needs. Invest time to engage with men and have a special information section on your website. Or a special brochure, for men only! Imagine the loyal client base you will generate when he discovers the magic that happens when she receives the most beautiful hair she ever got.

9. Knowledge sells

If you won a price, got certificates or any other acknowledgement of your skills, make sure it is visible. If you have a website or social media, mention it on your home or profile page. If you have a salon, place it on a very visible place for your clients to notice and not on the wall of your back office. They are your achievements and the world is entitled to know. It will help your clients to follow your advice and to buy the products you recommend.

10. Charity

Be social, if you connect with a charity event, for example offer to donate a percentage or fixed amount per buy to a (local) charity. Invest some time to learn about the charity event and talk and communicate with your clients about it. They will appreciate your effort and commitment to the good cause and you help them to support this cause too if the buy your products. Give this charity also a good spot on your website.

Other ideas to make them buy your hair extensions?

Make sure you keep on investing in promoting your salon or hair business. Every contact with your client should lead to a conversion moment. If this conversion is not the purchase of one or more of your products, it could be their email address so you can keep on the conversation even if they have left your web shop or real shop!

After reading about 10 ways boosting your hair extension business you want to know more feel free to contact me on WhatsApp, anytime! Or read a 10,000 word post I wrote recently about selling hair.