Did you always wanted to open your own hair salon and to sell your own brand of hair extensions? Do you want people to talk about your brand when they visit their hair salon? Take note of the next tips and make your dream come true!
Location
This is, like in many businesses key factor number one. You can start your hair salon anywhere you want, but why wouldn’t you go for the easy way. You will find enough challenges on your path to a successful salon owner.
If you are doing your research walk through town. Look for a location with enough parking spots and the right and enough people passing by. Do not worry, you will earn back the extra time or money you invested in the right location.
You
Now you found the location, it’s time for a serious talk with yourself. Ask yourself the question. Are you the kind of person that is made of entrepreneurial material. Try to work in a salon for a day and focus only on the hair salon owner. Join a network meeting from salon owners and learn from them.
If you have doubt, better to wait and to continue with your current job or study.
Money
The reason to start a hair salon is most often to generate money. To pay the bills and to invest in the growth of the business. Your initial investment, or every cent you spend should be well considered. A luxurious salon does not mean the most expensive salon refurbishment in town. Improve the style over time if needed. You and your team make the business, not a chair that is too expensive for you to keep on smiling. Remember you need to get the word out so keep some money aside to invest in marketing.
Promotion
Do not think because you know you are open for business, your clients know also. Your brains might fool you. You will believe the whole world thinking about your project and can’t wait for you to open your doors. But truth is, even your best friends have their own priorities and they might forget your big day.
Tell the world who you are and where they can find you, and what they miss if they forget to enter your salon.
Test your marketing message, too often what is clear for you isn’t for others. Keep on improving your marketing message. Do not feel ashamed to ask others what they think you mention. It will surprise you how people understand your words.
Are you ready to open your hair salon?
Good luck and do not forget to leave a comment to tell me you are open for business!
