Do not neglect your existing clients and make more money!
It is always nice to attract a new customer, somebody who before bought her extensions from your competitor. Somebody who now has decided to go for your hair or wigs. Congratulations, that is one client more. But why did this client decide not to buy the extensions from her previous hair shop anymore? How do you treat your own existing client base, to avoid they start to shop hair from the competition?
I support you with a lot of information around skills and techniques on market research. This helps you to understand what kind of hair your clients really want. Thanks to this market research you can offer your clients exactly the hair and wigs they need.
At the same time, you have the challenge to understand why your clients like to keep on buying from you. Why are they loyal to your hair store?
To understand why your client stays loyal to your hair business, you have to consider three things; Reliability, Interest and Involvement.
Reliability of your hair client
Between the client and you there should be unconditional trust, only if your client completely has trust in you, they will not be (too) sensitive for the temptations of the offers from your competitors.
The temptations can be the offering of a lower price, the idea the service provided by the competition is better, the give more information, etcetera. These temptations can seduce your clients to consider buying somewhere else. Unless…, unless you offered them something that has more value, reliability!
How can you stimulate this trust between you and the client? For this you have to:
- keep in touch with her
- do right
- put the interest of your client first this not making money first
- express in case of doubt, the client is always right
- offer proactively added value
- take your responsibility if things go wrong
Sell Hair on Your WooCommerce store
Interest in your clients needs and challenges
The client wants to feel she matters, she wants to experience she is of importance for you. So, not a sign board with the words ¨you matter to us¨ while at the same time you ask the client to wait because you have an important phone call to answer!
Involvement
Your highest aim is to satisfy the needs of your client, in order to be able to do so; you need to work closely with your client. She should know she can share her concerns, her questions with you and you should be able to adapt your service and product offering to her needs. Let her know you want to work in a way it´s convenient for her.
Investing in your existing clients pays off
In marketing and sales, most effort, both in time and money, is spent to acquire new business, new clients. But any effort in your existing client base has a much higher profit. They already know you; your shop and the quality of your hair and wigs. If you neglect your existing clients, there is a big risk you will lose them and with them a solid base to stay in business.
Create Ideal client profile to keep your clients
I recommend you create an Ideal Client profile to have a good overview of the interest and needs of your clients. You will see in an organized way, what you should not neglect.
Always put your existing client your number one priority and keep on making money with your passion for hair. Our all-in-one business package will guide you how to take care of this.
