Supplies, cheap hair, getting customers
Answer: A question received from Harriet from Nigeria. This question, although very direct, points an interesting issue. Is it smart to attract customers with cheap hair? Our answer is No, because first of all you need a lot of customers to make a good margin or your suppliers have to give you the cheapest hair ever. For a startup it is not easy to gain so much market share right away, so not a good solution. Next to this, your most important and valuable asset is a loyal customer base.