You can simply increase the number of your online deals by spying on the bestselling shops of the web.
Learn from Amazon
The best school on how to improve your sales and business can be found on the market, learn from how others do and modify this to your own situation and …. be different!
A company that has practically invented online selling is Amazon, so it pays off to check how they have designed their site en order flow.
- Free shipping, the change you´ll lose a client before she finalizes the purchase is more than 50% if she is unhappy with the shipping charges. So Amazon did get rid of most of them. Tip: Calculate your shipping costs and average order volume well and offer free shipping above the purchase that covers your average shipping cost, or analyze the various couriers and their conditions, sometimes a regular envelope is cheaper.
- Onsite Product reviews. People are very sensitive what others think of the product they want to buy, so Amazon uses onsite reviews as you can see. You use Social Media, for example Facebook to collect reviews and reward clients for their opinion. You do not have to place all negative and brand killing reviews, but make sure it gives a realistic view of the product you offer. The more reviews, the better.
- Cross selling related products. Improve your sales and increase the products a client buys when they are in the buying mode. Amazon makes sure you can always see what others bought So if the client is happy because she found and selected what she wanted, you help her again by showing useful add-ons. In case you offer free shipping above a certain amount you also help your client to save on shipping expenses.
If you think it is difficult to be different from a giant like Amazon and you will never beat their marketing strategy, check this:
- Focus, Amazon offers more products than many other retailers can compete with. For Hair Extensions they offer over 70 thousand different products. But perhaps it is even overwhelming and you can use this to focus on your product offer. Amazon Hair Extensions Offer. Do not sell everything for everybody, but sell your expertise and the best hair of the web. Not all the hair, but a specific niche. It sounds odd, but most customers hate to choose, especially if there is a very broad offer. If you offer less, there is a big change your clients will buy more!”
- You have passion for beauty? Show it with your website design. It is clear Amazon has passion for selling, but you are in the feel and look good business. So make sure your clients feel your passion the moment they land on your website. Use the expertise of a good hosting company, like, with many templates and tools to tailor made your web shop and transfer the passion you have onto your potential clients with a state of the art website design. Remember, your website is the first they will see and if this looks tangled what about the hair you are selling?
- You can do what Amazon can´t. Use selfies of your clients to show how happy people are after buying your hair extensions. Next to the selfies high resolution pictures of the hair extensions are very important of course. You can never show too many pictures, but make sure your do not burry and lose the client with your pictures.
- Know you client! Work on your client relationship, make sure you know your clients personally and share tailor made offers with them. If you use email platforms like you can segment your mails, so if you have clients who really like a certain type of product or style, mail only them tailor made messages.
Read further if you not only want to learn from them but also want to sell your hair products on Amazon.
Amazon sellers account needed when selling hair
Amazon requires you to create a sellers account when you want to sell hair, to get access to their platform.
When you register you can choose between two selling plans, professional or individual.
The type of plan depends on your business plan, do you want to focus on selling hair on Amazon the Professional plan will be the best for you. A monthly flat fee allows you to grow your business without additional expenses. Currently the fee is $ 39.99 a month. The individual plan allows you to sell hair products at a $ 0,99 per transaction. So when your business plan forecast you will have 40 or more monthly orders on Amazon, the monthly plan is beneficial for your hair store.
Taking care of the logistics
You are in the hair business to market and sell hair, not to wrap the hair, calculate the shipping expenses and to have a daily trip to the post office, or to wait for the courier. Of course it feels good to bring a lot of parcels to your local post office, but this time you can better dedicate to improve your marketing effort, or to be with your family.
Amazon offers a fulfilment service, called fulfilment by Amazon or FBA in short.
For professional plans the FBA will have the following benefits:
- Customize shipping rates
- Bulk listing tools
- Advertising, deals and coupons
- Automate pricing tool
- Amazon selling coach
- Marketplace web service
List the hair you are selling on Amazon
Amazon is a huge marketplace, and they offer more than 12 million products. To handle this volume they have a standard way to offer all these products. This method helps visitors of the marketplace to find the hair they are looking for and to easily compare hair products with similar characteristics. This helps visitors to make their purchase decision.
When you sell a hair piece that is already on Amazon, you should use the same list as the current products.
When you offer your own brand, or private label, or your product is that unique nobody else offers it, you must create a new detailed page or listing.. In this case you need a product identifier, or barcode.
Most commonly used codes are:
- UPC
- what stands for Universal Product Code, is a type of code printed on retail product packaging to aid in identifying a particular item. It consists of two parts – the machine-readable barcode, which is a series of unique black bars, and the unique 12-digit number beneath it.
- EAN
- short for European Article Number is a standard describing a barcode and numbering system (a unique 13 digit number) used in global trade to identify a specific retail product type, in a specific packaging configuration, from a specific manufacturer.
- ISBN
- or International Standard Book Number. Books, magazines, e-books and other published media can be uniquely marked using ISBN
- GTIN
- an adverb for Global Trade Item Number is a unique and internationally recognized identifier for a product.. Apply for a GTIN number exemption when the product you sell does not have a UPC or EAN barcode.
Ship the hair to your Amazon clients
When your client has placed her order for your hair, she wants to receive the bundles, wigs or wig caps on time.
You can use the Amazon fulfillment center to ship your hair too, so they can ship the hair to your customers. In that case Amazon takes care of packaging, shipping, returns and customer service. When you prefer to take care of the shipping yourself, you have to comply with the Amazon rules. Amazon keeps high standards, and you get a red card when you fail to deliver the hair in time.
Customer service
Getting paid for the hair you sold
When you sell your hair in your own webstore, you will get the money when your client places the order. This is slightly different when you sell through Amazon. You will get paid every two weeks, for eligible hair sales proceeds. The payment will also take into account the applicable fees for the monthly subscription or the fee per transaction.
Grow your Amazon hair sales
You are your own boss, and responsible for everything that happens in your hair company. How about a tool that monitors the quality of your sales performance? Not only in terms of money, but your overall performance? When you are open to constructive critique the account health dashboard will give you valuable information about your performance. It will indicate where you can further improve your processes.
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